There’s no place like home…

Looking after loved ones at home with care and compassion is at the centre of everything we do.

Since 2015, Affinity Homecare we are dedicated to being the provider of choice for exceptional home care services in Shrewsbury & Shropshire.

With a foundation built on experience, compassion, and a commitment to excellence, we strive to exceed expectations in every aspect of care. Our mission is to enrich the lives of our clients by empowering them to maintain independence, dignity, and comfort in the familiar surroundings of their own homes.

“Our specialist care service gives genuine choice and flexibility”

At Affinity Homecare, we provide comprehensive home care services tailored to your needs, available both during the day and evening hours.

Our dedicated team is here to support you whenever you need assistance, ensuring that you or your loved ones receive the care and attention required to thrive at home. Whether it's help with daily tasks, companionship, or overnight supervision, we're committed to delivering quality care at any hour..


Our Values

  • We are committed to the needs of our clients and they are at the heart of everything we do.
  • We will strive for excellence every time and to deliver care that exceeds the expectations of those using our services. We hope to build reliability, confidence and trust through honesty and integrity to ensure healthy long-term alliances.
  • We are honest and transparent.  We like to work in partnership with all our service users.
  • We pride ourselves in providing safe, quality service but when things don’t work out, we will discuss what went wrong, learn lessons so that we can put it right quickly and ensure it doesn’t happen again.
  • We are safe and consistent.  We are bound by CQC standards and so we maintain robust governance and reporting systems to monitor our performance. Quality, safety and privacy and our priorities.
  • We value our staff. We seek to provide a professional, safe, and enjoyable work environment that supports job enthusiasm, positive relationships, and effective teamwork.  We work to provide clear communication of direction and goals and to motivate our team to achieve these goals.  We seek to inspire loyalty to our company by treating all our employees with respect, recognition, and understanding.
  • We insist upon professionalism in our work, our actions, our appearance and our communications.


Meet the Team



Melissa Morgan

Melissa passed her Level 3 Health and Social Care and formerly worked in care homes. This led her to domiciliary care where she started her career as a Carer, working her way up to Deputy Manager and more recently, Compliance Manager.

Melissa joined Affinity in October 2017 firstly as Deputy Manager before progressing to Registered Branch Manager. Melissa believes in treating all clients and staff with respect, whilst encouraging them to be their better self. She is currently working through NVQ Level 5 in Health and Social Care and has a knowledge and skill set that enables her to safely manage her team of staff.

Melissa is a driven individual and enjoys the challenges that come with working in home care.

Dawn Collins

Dawn started her career in Catering Management, but after completing college she started volunteering for people with learning disabilities and worked with the homeless.

This led her to Domiciliary Care. Dawn joined Affinity in 2017 as Care Coordinator and supports Carers to be the best they can be, watching them grow and develop in their roles.

She says that Care has enriched her life, given her a sense of worth and that nothing is more rewarding than enabling the people she supports to live with dignity, respect, promoting their independence to remain in their own homes.